N\u00eb fillim t\u00eb shtatorit, an\u00ebtar\u00eb t\u00eb kabinetit qeveritar u mblodh\u00ebn n\u00eb kinema \u201cMillennium\u201d p\u00ebr premier\u00ebn e dokumentarit \u201cThesaret e Adriatikut- Shqip\u00ebri\u201d t\u00eb historianes dhe autores s\u00eb njohur britanike, Bettany Hughes.<\/p>\n
N\u00eb ceremonin\u00eb q\u00eb i parapriu shfaqjes, ministrja e Kultur\u00ebs, Elva Margariti e konsideroi at\u00eb \u201cnj\u00eb promovim tjet\u00ebr i Shqip\u00ebris\u00eb\u201d, nd\u00ebrsa ministrja e turizmit, Mirela Kumbaro theksoi q\u00eb dokumentari ishte shfaqur n\u00eb BBC dhe priste q\u00eb t\u00eb arrinte edhe \u2018miliona e miliona shikues\u2019.<\/p>\n
Ajo q\u00eb nuk u tha p\u00ebr publikun ishte fakti q\u00eb dokumentari \u201cThesaret e Adriatikut\u201d ishte pjes\u00eb e nj\u00eb fushate t\u00eb Ministris\u00eb s\u00eb Kultur\u00ebs p\u00ebr promovimin mediatik t\u00eb turizmit k\u00ebt\u00eb sezon veror dhe u mb\u00ebshtet me nj\u00eb fond prej 28.7 milion\u00eb lek\u00ebsh.<\/p>\n
Dhe nuk ishte i vetmi.<\/strong><\/p>\n Ministria e Turizmit dhe Mjedisit dhe Agjencia Komb\u00ebtare e Turizmit i than\u00eb BIRN n\u00eb p\u00ebrgjigje t\u00eb k\u00ebrkesave p\u00ebr t\u00eb drejt\u00eb informimi se kishin shpenzuar rreth 61 milion\u00eb lek\u00eb s\u00eb bashku p\u00ebr promocionin mediatik t\u00eb turizmit brenda dhe jasht\u00eb vendit gjat\u00eb periudh\u00ebs 2022-2023.<\/p>\n P\u00ebrve\u00e7 dokumentarit t\u00eb shfaqur n\u00eb BBC, Ministria e Turizmit tha se kishte mb\u00ebshtetur me 8 milion\u00eb lek\u00eb Fondacionin \u201cDritan Hoxha\u201d p\u00ebr realizimin e emisionit \u201cPushime on Top 2023\u201d dhe me 4 milion\u00eb lek\u00eb qendr\u00ebn \u201cDritare\u201d t\u00eb gazetares Rudina Xhunga p\u00ebr realizimin e nj\u00eb cikli promovues me titullin \u201cShqip\u00ebri, ku tjet\u00ebr!\u201d.<\/p>\n Nd\u00ebrsa Agjencia Komb\u00ebtare e Turizmit i tha BIRN se si institucion p\u00ebrgjegj\u00ebs p\u00ebr promovimin e Shqip\u00ebris\u00eb, kishte mbuluar shpenzimet p\u00ebr akomodim dhe ushqim t\u00eb bloger\u00ebve, gazetar\u00ebve dhe stafeve t\u00eb produksionit q\u00eb kan\u00eb promovuar Shqip\u00ebrin\u00eb n\u00eb vende t\u00eb ndryshme si Franc\u00eb, Gjermani, Serbi me nj\u00eb vler\u00eb prej rreth 2.3 milion\u00eb lek\u00ebsh n\u00eb total.<\/p>\n Gjithashtu, Agjencia tha se kishte shpenzuar 7.7 milion\u00eb lek\u00eb p\u00ebr promovimin e aplikacionit \u201cTEA- Tourism of Events Albania\u201d si dhe 10.2 milion\u00eb lek\u00eb p\u00ebr pjesmarrjen n\u00eb ITB Berlin \u2013 nj\u00eb nd\u00ebr panairet m\u00eb t\u00eb m\u00ebdha t\u00eb turizmit n\u00eb bot\u00eb.<\/p>\n Sipas Agjencis\u00eb, zbatimi i politikave t\u00eb marketingut n\u00eb fush\u00ebn e turizmit kishin si q\u00ebllim \u201ckrijimin e imazhit t\u00eb Shqip\u00ebris\u00eb si destinacion turistik n\u00eb tregun nd\u00ebrkomb\u00ebtar\u201d.<\/p>\n Dikur vendi m\u00eb i izoluar i Europ\u00ebs, Shqip\u00ebria u kthye n\u00eb nj\u00eb destinacion popullor turistik k\u00ebt\u00eb ver\u00eb, nd\u00ebrsa dhjetra artikuj p\u00ebr \u201cperl\u00ebn e panjohur t\u00eb Mesdheut\u201d qarkulluan n\u00eb mediat nd\u00ebrkomb\u00ebtare. Artikujt u shp\u00ebrndan\u00eb m\u00eb pas n\u00eb faqet n\u00eb Facebook t\u00eb kryeministrit Edi Rama, ministres s\u00eb Turizmit, Mirela Kumbaro dhe zyrtar\u00eb t\u00eb tjer\u00eb t\u00eb qeveris\u00eb.<\/p>\n Sipas Ministris\u00eb s\u00eb Turizmit, 8.3 milion\u00eb vizitor\u00eb t\u00eb huaj e frekuentuan Shqip\u00ebrin\u00eb gjat\u00eb 9 muajve t\u00eb par\u00eb t\u00eb vitit \u2013 nj\u00eb sukses q\u00eb sipas nj\u00eb interviste t\u00eb ministres Kumbaro p\u00ebr gazet\u00ebn italiane \u201cLa Repubblica\u201d, nuk ishte shpenzuar \u2018asnj\u00eb cent\u2019 p\u00ebr promovim mediatik.<\/p>\n Promovimi p\u00ebrmes emisioneve televizive, platformave sociale apo fushatave t\u00eb marketingut jan\u00eb nj\u00eb praktik\u00eb e zakonshme e promovimit turistik t\u00eb nj\u00eb vendi dhe sipas ekspert\u00ebve t\u00eb turizmit, edhe nj\u00eb nga faktor\u00ebt e suksesit turistik t\u00eb k\u00ebtij viti. Faktor\u00eb t\u00eb tjer\u00eb konsiderohen bukurit\u00eb natyrore ose kostoja ende e ul\u00ebt.<\/p>\n Megjithat\u00eb, nevojitet nj\u00eb analiz\u00eb e holl\u00ebsishme p\u00ebr t\u00eb kuptuar ndikimin e strategjis\u00eb s\u00eb ndjekur me promovimin.<\/p>\n \u201cMinistria duhet t\u00eb monitoroj\u00eb vazhdimisht performanc\u00ebn e fushatave dhe t\u00eb p\u00ebrshtas\u00eb strategjin\u00eb n\u00eb baz\u00eb t\u00eb rezultateve p\u00ebr t\u00eb arritur sukses n\u00eb promovimin e turizmit n\u00eb Shqip\u00ebri,\u201d tha Albana \u00c7ule, eksperte n\u00eb fush\u00ebn e turizmit dhe zhvillimit ekonomik dhe rural.<\/p>\n E nj\u00ebjta gj\u00eb vlen sipas saj dhe p\u00ebr aplikacionet apo panairet.<\/p>\n \u201cEfikasiteti i panaireve varet nga se si \u00ebsht\u00eb prezantuar Shqip\u00ebria, se si jan\u00eb siguruar kontaktet dhe marr\u00ebveshjet, dhe se sa jan\u00eb t\u00eb bindur operator\u00ebt p\u00ebr t\u00eb ofruar paketa turistike n\u00eb Shqip\u00ebri,\u201d p\u00ebrfundoi \u00c7ule.<\/p>\n Ministria e Turizmit dhe Mjedisit<\/strong><\/p>\n Dokumentari \u201cThesaret e Adriatikut, Shqip\u00ebri\u201d\u00a0 \u00a0 28.705.002 lek\u00eb.<\/p>\n Projekti i Fondacionit \u201cDritan Hoxha\u201d n\u00eb vler\u00ebn 8.000.000 lek\u00eb.<\/p>\n Projekti i Qendr\u00ebs \u201cDritare\u201d n\u00eb vler\u00ebn\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a04.000.000 lek\u00eb.<\/p>\n Agjencia Komb\u00ebtare e Turizmit<\/p>\n Realizimi i emisionit p\u00ebr Shqip\u00ebrin\u00eb me fokus turizmin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0114,330 lek\u00eb<\/p>\n Udh\u00ebtim gazetar\u00ebsh, publicist, fotograf\u00eb.. mbi promovimin n\u00eb tregun gjerman \u00a0464,647 lek\u00eb<\/p>\n Kompania D18 Franc\u00eb, dokumentar \u201cShqip\u00ebria, perla e Mesdheut\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0403,725 lek\u00eb<\/p>\n Gazetar\u00eb me q\u00ebllim promovimin n\u00eb tregun gjerman n\u00eb \u201cRadio GONG\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0288,651 lek\u00eb<\/p>\n Bloger\u00eb serb\u00eb p\u00ebr promovimin e Shqip\u00ebris\u00eb\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 185,120 lek\u00eb<\/p>\n Grup gazetar\u00ebsh, ekspert\u00ebsh gjerman\u00eb \u201cPromovimi i Shqip\u00ebris\u00eb Post-Covid-19\u201d\u00a0 \u00a0 40,000 lek\u00eb<\/p>\n Gazetar\u00ebt e huaj pjesmarr\u00ebs n\u00eb panairin \u201cITE Days\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 457, 000 lek\u00eb<\/p>\n Tur operator\u00ebt gjerman\u00eb nga DRV\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 364,000 lek\u00eb<\/p>\n Promovimi i aplikacionit TEA \u2013 Tourism of Events Albania\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a07,740,000 lek\u00eb<\/p>\n Pjesmarrja n\u00eb panairin ITB Berlin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 10, 278, 546 lek\u00eb<\/p>\n \/BIRN<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" N\u00eb fillim t\u00eb shtatorit, an\u00ebtar\u00eb t\u00eb kabinetit qeveritar u mblodh\u00ebn n\u00eb kinema \u201cMillennium\u201d p\u00ebr premier\u00ebn e dokumentarit \u201cThesaret e Adriatikut- Shqip\u00ebri\u201d t\u00eb historianes dhe autores s\u00eb njohur britanike, Bettany Hughes. N\u00eb ceremonin\u00eb q\u00eb i parapriu shfaqjes, ministrja e Kultur\u00ebs, Elva Margariti e konsideroi at\u00eb \u201cnj\u00eb promovim tjet\u00ebr i Shqip\u00ebris\u00eb\u201d, nd\u00ebrsa ministrja e turizmit, Mirela Kumbaro …<\/p>\n","protected":false},"author":4,"featured_media":59383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/posts\/59382"}],"collection":[{"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/comments?post=59382"}],"version-history":[{"count":0,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/posts\/59382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/media\/59383"}],"wp:attachment":[{"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/media?parent=59382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/categories?post=59382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foltore.al\/index.php\/wp-json\/wp\/v2\/tags?post=59382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}